Games of Thrones campaign awarded Gold, Silver and Bronze
Thursday, 5 January 2017
TOURISM Ireland has scooped more than 20 awards and accolades for its 2016 Game of Thrones campaign.
Early in December, the campaign was selected by Campaign magazine (leading magazine for advertising and marketing) as the UK's number 1 outdoor campaign of 2016.
And last month, at The Drum's Creative Out of Home Awards, in London, Tourism Ireland took the Chairman's Award, as well as the 'Best Use of Illustration/Animation' and 'Best Experiential/Ambient' awards.
This spring, Tourism Ireland joined forces once again with HBO, to promote Northern Ireland around the world, capitalising on the huge success of Game of Thrones. An exciting feature of Tourism Ireland's 2016 GoT campaign was a series of 10 intricately carved doors, depicting moments inspired by this season, the 'Doors of Thrones'. Tourism Ireland unveiled the doors each week as season six unfolded - referencing key scenes and events from the latest episode and incorporating some of the iconic symbols of the show. The doors were carved from the trees blown down last winter in Storm Gertrude at the Dark Hedges in Co Antrim - which serves as the backdrop for the Kingsroad, perhaps the most iconic Game of Thrones location in Northern Ireland.
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